In The News




Buffalo News Article - Feb 10, 2017Senior Radio Buffalo
March 2018

Joe’s first guest is best-selling author, certified personal trainer, and owner of Forward Fitness, Jill Bronski. Her and Joe discuss the steps on how to stay active if you cannot get outdoors everyday and specific examples of what you can do at home. Tune in to find out why you should overcome your own excuses of why you aren’t exercising daily and how even 5 minutes a day can show huge improvements. Also hear as Jill explains the importance of Vitamin D and how you can get your needs, plus your exercise in together. You aren’t going to want to miss the best part: how to start!


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Forever Young
July 2017 | By Devon Dams-O'Connor

When Jill Bronsky began planning exercise programs and wellness workshops for older adults twenty-five years ago, she found that very few personal trainers or fitness instructors would work with elderly people. Everyone was afraid that old people were "too fragile" and could fall or have a heart attack if they moved more than necessary.

Over the decades that followed, Bronsky, who holds a master's degree in physical education, and other experts in the growing fields of aging and eldercare have proven that regular physical activity is not only safe for seniors, but it can actually help prevent the medical emergencies everyone had feared before. As the owener of Forward Fitness in Williamsville and a group fitness instructor, Bronsky specializes in helping elders reduce the likelihood of falls, improve their strength and balance, and hang on to their indepencdence longer simply by encourageing them to move more.

In her new book, Keeping Your Parents Active & Independent: Simple Ways to Encourage Physical Activity and Exercise, Bronsky explains some of the reasons why many older people are hesitant to start an exercise program, and what children and caregivers can do to provide encouragement and support. The easy-reading book also includes ideas for adding a little more activity to everyday tasks, and outlines simple exercise routines that can be done while seated in a chair or holding on to the back of one for stability.


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The Amherst Bee
June 21, 2017 | By Holly Lipka

Resistance bands, foam noodles and medicine balls are typically found in gyms and fitness centers, but they also can be found in Jill Bronsky’s exercise class for older adults in their 70s, 80s and incredibly, their 100s.

Older people think ‘Well, I’m older so I’m supposed to fall and get weak,’ but that is untrue,” said Bronsky. “There are things older adults can do to help prevent feeling weak.”

Bronsky, an Amherst resident, has a bachelor’s degree in recreation fitness from SUNY Brockport and a master’s degree in physical education from Canisius College. She has worked in the fitness field for more than 20 years in community centers, big-box gyms and with her first business, Kidsmotion.

She didn’t realize her passion for teaching exercise classes for older adults until she was a wellness director and worked with people in physical therapy.


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Buffalo News Article - Feb 10, 2017The Buffalo News
February 10, 2017 | By Scott Scanlon

Terry Campagna is among residents at Elderwood Village of Williamsville who gather twice a week to take exercise classes. They used resistance bands, foam noodles and small balls to go through a series of movements on a recent Wednesday to songs that included “Love Potion No. 9,” “Boogie Woogie Bugle Boy” and “Love Me Do.”

“It’s good for me and I enjoy it,” said Campagna, 88, a retired Erie County Medical Center nurse.

“If you don’t use it, you lose it,” group fitness instructor Jill Bronsky told Campagna and her classmates as she worked right along with them during the hourlong class.

Bronsky, 53, of Amherst, is a pioneer in Western New York senior fitness. She shifted into the field nearly two decades ago, when her kids were little and she’d already launched a business, Kidsmotion, and Fun n Fit in a Bucket, a kit for parents to help preschool-aged children develop kicking, throwing, catching and other basic movement skills. She worked as a wellness director for a physical therapist at the time she discovered she enjoyed working with elders.

That discovery spawned Forward Fitness Inc., which specializes in group fitness classes and in-home personal training for those aged 50 to past 100.

“The balance factor is huge. So many kids are quick to get their parents a walker, a cane, but nobody wants to give them fitness instruction,” said Bronsky, who holds a bachelor’s degree in recreation fitness from SUNY Brockport State and a master’s in physical education from Canisius College. She also is a Functional Aging Institute certified trainer.


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